- Analysis & Diagnosis: Review of the existing website, identification of weaknesses, and definition of improvements to modernize SmileTax’s brand image.
- Visual Refresh: Update of the color palette, typography, graphic elements, and overall brand harmonization.
- UI/UX Design: Redesign of the page structure, simplification of user flows, and optimization of readability and offer clarity.
- Website Design: Full visual redesign of key sections with a more modern, professional, and consistent style.
- Landing Page: Creation of a clear, conversion-oriented presentation page to highlight services and guide users toward action.
SMILETAX
For this project, I modernized the visual identity and online experience of SmileTax, a service specialized in tax optimization. I refreshed the site’s design, reworked the UI/UX, and unified the graphic elements to deliver a clearer, more professional, and more engaging interface. The goal: improve the readability of the offer, reinforce brand credibility, and create a smooth, coherent, conversion-driven user journey.